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What is a Business Plan?

  • A document that convincingly demonstrates that your business can sell enough of its product or service to make a satisfactory profit and attract potential investors.

  • It provides a framework to structure concepts and information about your project.

  • It tells a logical, rational, regimented story showing success.


What Can a Business Plan Do For You?

  • A well-written plan will determine the feasibility of the project and lay out the actions required to get there.

  • It organizes, directs, coordinates controls, and facilitates the development of the project from inception to completion. It is action oriented.

  • It defines market orientation. Your plan should be oriented toward creating a business which will satisfy the wants and needs of of your customers, not merely produce product or service. This avoids the pitfall of opening a business only to satisfy your need to run a business.

  • You may want to compare actual day-to-day events to your business plan to help make operating decisions. This will help draw attention to problems or opportunities before things become critical.

     










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