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1. Color adds significantly to eye appeal. For small quantities this is best achieved with black ink (no extra charge) on pastel colored paper (small extra charge). For quantities over 5000, printed on 20 lb paper, colored ink on white paper may be cheaper. With colored ink, the 20-lb white paper may be more economical at a quantity of 2000 or 3000 vs a bright-colored paper
2. Batch colored-ink items. When printing in colored ink(s), try to order envelopes and letterhead at the same time–and anything else you use with those colors, like contracts or estimates.
3. Choose ink colors that your printing company offers as standard. Mixing inks to achieve special colors adds to your cost.
4. Process color(full color) is indispensable for some purposes. However, a job printed in 2 colors of ink, with strong graphics, is considerably less expensive and can have more impact than a poor or average design using full color.
5. Increase order quantities. Unless you see that something will become obsolete (e.g. an address or phone number change) try to order in one to two-year quantities. But don’t try to keep some printed items too long. The glue on an envelope can lose its adhesiveness, or dampness can cause the envelopes to stick shut. The image doesn’t transfer as well on carbonless paper after a couple of years. And paper can yellow or fade over time.
6. For small quantities, choose paper the printer carries in stock. In larger quantities, special order paper may not add to your cost. Discuss this with your printer before deciding.
7. A coated paper can add looks and feel to a printed piece. Photographs will look better on a coated paper. But coated stock usually costs more than uncoated. A fibered, recycled paper might provide the right image for you at less cost. And since you will usually need a heavier sheet in a coated stock to produce the right feel, mailing costs may increase. Ask your printer to prepare a dummy to check the weight. Ink will add very little to the weight on an 8 1/2 x 11 sheet, printed medium copy both sides, ink will add not much more than one thousanth of an ounce. Also, remember to not use coated paper for address labels, reply cards, or other uses where typing or writing is required.
8. Choose a size for a printed item that conforms to a standard paper size. The most common sizes are 8-1/2 x 11, 8-1/2 x 14, or 11 x 17 in. Example: A post card that is 4- 1/4 x 5-1/2 in. will cut 4 out of an 8 1/2 x 11 sheet, and will cost less that a 4 x 6 in. postcard. An address label that is 2-3/4 x 4-1/4 will cut 8 out of an 8-1/2 x 11. An 8-1/2 x 3-1/2 (8 1/2 x 7 when open) will cut 2 out of an 8-1/2 x 14 and will cost less than 8-1/2 x 3-5/8. (The 3-5/8 in. size is standard for a 6-panel folder–letter folded from an 8-1/2 x 11.)
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